Telegram Ads: A New Front in Digital Marketing

Since its establishment in 2013, Telegram has been spreading like wildfire. The platform is expected to reach 1 billion users this year, according to the founder and CEO, Pavel Durov. In Ethiopia, Telegram has become the go-to application. This holds several implications for local businesses-especially in terms of marketing. Telegram also seems to understand the immense potential it has as a marketing platform as it started running ads in 2021.  In a country where many businesses are already utilizing Telegram, the Ads feature holds countless benefits. Before we get into that, however, let’s explore what Telegram Ads are. 

What Makes Telegram Ads Unique?