Why Telegram Became The Go To Platform in Ethiopia
Ethiopia is among the very few countries where telegram is more popular than other apps. How did this happen?
In a recent survey concerning social media use in Africa, Whatsapp and Facebook Messenger (both owned by meta) were the most widely used social media applications. Ethiopia, however, seems to have taken a contrarian stance. Its 110 million-plus population, of which roughly 45% has access to the internet, prefer to use telegram over other social media applications. Along with Iran and Uzbekistan, Ethiopia stands among the very few countries where telegram is more popular than other apps. With more than half a billion users, Telegram has been actively growing over the past 5 years or so. Its appeal, however, seems to be stronger in countries like Ethiopia. So, what’s behind the popularity of Telegram in Ethiopia?
