When Fake It Till You Make It Goes Wrong: A Lesson For Entrepreneurs

“Fake it till you make it” is an often-used saying that describes the act of imitating confidence, competence, and motivation until you eventually realize them. The phrase was first referenced in a 1968 Simon & Garfunkel song titled “Fakin’ it.” The well-meaning advice has been spreading like a gospel ever since. It is especially popular in the “law of attraction” community as it perfectly aligns with their core principle of “act as if.” It also serves as Silicon Valley’s number one rule.

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