The Qinash Effect: Customer-Focused Approach is Revolutionizing E-Commerce in Ethiopia

Operating for the past 4 years, Qinash has become the go-to platform for finding discounted products. “We aggregate available discounts to a single platform and present them to the public,” says CEO Bethel Tesfaye. The key problem the company tries to solve is making shopping easier for customers and helping merchants manage their inventories better. However, due to the seasonal nature of discounts, onboarding merchants has been challenging. As a result, Qinash opted to work with importers and wholesalers to mitigate the gaps. 

Trusting the process