Helaz Beauty - Ethiopia’s First Native Makeup Brand
Vegan and cruelty-free Ethiopian makeup brand that provides affordable and high-quality lipsticks, and other beauty products, for the mass public of Ethiopia.
This would not be the first time most of us have heard of Helaz Beauty. You do not need to be a makeup enthusiast to have heard of the Ethiopian makeup brand that has inspired many others in the industry. The first of its kind, Helaz was founded in 2017 to create affordable and high-quality lipsticks, and other beauty products, for the mass public of Ethiopia.
Helen Hadush, Helaz Beauty’s founder, is a computer science graduate who moved abroad to study for her master’s. Upon receiving her master’s, she worked as a consultant for software companies for about ten years. Her natural problem-solving tendencies aided her immensely in her work as a consultant.