GoodayOn: Revolutionizing Employment in Ethiopia
This is the journey of a marketing automation company that provides data-driven work for service providers. Loline had a brief conversation with the co-founder and CEO of the GoodayOn, Al Abreha.
It is common for an average Addis Ababa dweller to see advertisements posted on electric poles, building walls, and even house doors (unpaid, of course). It can be very frustrating to see these ad posters all over your neighborhood. After comprehending the problem the people and the small businesses posting such advertisements are facing, a business idea sparked and led to the founding of GoodayOn. Al Abreha, the co-founder and CEO, agreed to spare us the time and share his journey in founding the company.
“I saw the city filled with uncontrolled advertisements,” Al Abreha says, speaking about his observation. “This problem is not just in Addis Ababa but also in regional cities, and the government can’t control it.” The biggest problem is the lack of a digital presence for businesses to advertise their work and be noticed, leaving them to post ad boards everywhere they can. And as a business grow, so does its billboard.