Ethiopia on the Cusp of an E-commerce Revolution
Ethiopia is on the verge of an e-commerce boom, set to change the way people shop and do business.
Last month, it was reported that AliExpress, a global e-commerce giant under Alibaba Group, has made a significant entry into the Ethiopian market. By partnering with MKTY as its Official Business Partner in Ethiopia, AliExpress has established the first AliExpress Showroom in Africa, located in Addis Ababa.
The e-commerce giant seems to be enthusiastic about its entry into the Ethiopian market, as it has launched a dedicated Ethiopian portal with exclusive benefits. These benefits include up to $100 cashback and a 3% discount on purchases. Events like this point towards a positive direction Ethiopia is taking towards developing a viable e-commerce market. Now that Ethiopia is on the cusp of an e-commerce revolution, what’s in store for its citizens?