Building a Business Around TikTok - Lesson for Ethiopian Influencers

Even though TikTok may initially have been only a site for youngsters to dance and watch comedic sketches, there are lucrative business prospects there that some might fail to see. After all, the platform has 1 billion monthly active users. It's the place to see and be seen, which means there are countless opportunities for businesses to interact with consumers in creative ways. And with the introduction of TikTok Shopping, the business potential in this area is only increasing.

Although the platform has a high proportion of younger users, young adults, and middle-aged users find the app to be just as appealing. Data suggests that 25% of TikTok users are between the ages of 10 and 19. Meanwhile, 22.4% of the platform's users are between the ages of 20 and 29. Additionally, 21.7% of the entire TikTok audience is between the ages of 30 and 39, while 20.3% of users are between the ages of 40 and 49. The remaining 11% is made up of people over 50. Therefore, if your preconceptions regarding the platform's audience have prevented you from utilizing TikTok, these statistics demonstrate that such preconceptions are incorrect.