Behind the Yellow “O”: Five years in the making
Who are the faces behind? They say Time flies when you are having fun or running a company with deadlines, caffeine and a whole lot of hope. Either way, here we are.Still Standing, still storytelling, and still occasionally forgetting to eat lunch. But what never changes is our vision despite all odds. It is time we told our story.
Five years ago, a bright yellow O started popping up on screens not with a noise but with a quiet promise. It signaled something different was coming, a new way of telling stories that felt relatable, honest, and unapologetically local.
Over the years, the mission has stayed the same.We have talked about growth and burnout. Money and meaning. Tech and Transformation. And yes, we have talked a lot about mental health because building dreams without acknowledging the weight of our minds isn’t sustainable
We speak to the ones daring to create with limited resources and unlimited dreams, the ones launching the startup with a vision. The ones drawing in sketchbooks, writing in Google Docs, building futures between day jobs. You are the reason we are here.
And now, as we mark five years of telling local stories with a global heart, we’re working on something special. A look behind the curtain, behind the yellow O. You will finally get to meet the faces behind the yellow O.
This is not to say that we have achieved all our goals and we are “IT”. Rather to show what a bootstrapped Ethiopian company looks like without filters. Without glamourising or decorating the slow yet beautiful process of building a company, building a legacy behind unrealistic narratives; we documented how far we have come.
This is our story yet can be a look through a mirror, a story we feel is relatable for many of those trying to build something.This is Loline candid.
Watch the full video 👉 https://youtu.be/PnXAuIBEj-o