Behind the Yellow “O”: Five years in the making

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Who are the faces behind? They say Time flies when you are having fun or running a company with deadlines, caffeine and a whole lot of hope. Either way, here we are.Still Standing, still storytelling, and still occasionally forgetting to eat lunch. But what never changes is our vision despite all odds. It is time we told our story.

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Five years ago, a bright yellow O started popping up on screens not with a noise but with a quiet promise. It signaled something different was coming, a new way of telling stories that felt relatable, honest, and unapologetically local.  

Over the years, the mission has stayed the same.We have talked about growth and burnout. Money and meaning. Tech and Transformation. And yes, we have talked a lot about mental health because building dreams without acknowledging the weight of our minds isn’t sustainable 

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Loline is an Ethiopian Digital Media that aims to empower the youth through entrepreneurship and technology.
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