Ballager - Authentic Ethiopian Apparel and Lifestyle Brand

We all want to look and feel good. Some people are content with the rudimentary purpose of clothes. But many others do not let the power of what they wear go to waste. They use it to speak their minds, echo what they believe, and tell their stories.

This very need for humans to self-express gave rise to renowned international brands. Somewhere on the way, however, the brands’ voices got fuzzier. People neglected the representation and just wore the clothes. These people carried around symbols they were barely aware of.